NEW MEDIA: WEB WATCH - LIFESTYLE SITES

Rank Site Address Latest monthly page

impressions (millions)

1 FHM fhm.co.uk 26.8

2 MegaStar megastar.co.uk 17.5

3 Girland girland.com 17.3

4 Vavo vavo.com 11.0

5 Conde Nast condenast.co.uk 6.4

6 iVillage ivillage.co.uk 5.5

7 gay.com gay.com 5.4

8 Handbag handbag.com 5.0

9 Maxim maxim-magazine.co.uk 4.9

10 Femail femail.co.uk 3.7

These are unaudited figures taken from publishers unless stated. The

data used in this table is supplied by BRAD: www.intellagencia.com. Tel:

(020) 7505 8458.

For a free listing in the New Media section of BRAD, call (020) 7505

8254.



FHM has increased its lead at the top of the lifestyle sector. It has

added two million page impressions since the last research on the sector

(Campaign, 3 August). The big new entry is Girland at number three, with

MegaStar declining slightly from 18.7 million to 17.5 million. The other

new entry is Femail at number ten, which replaces the gay site

Rainbow.



Conde Nast, which was a new entry last time, failed to increase its page

impressions.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).