New name revealed for Capital and GWR

Capital Radio and GWR Group, which announced plans to merge last October, are to call the new company GCap Media.

The merger is expected to be completed by May following recent clearance from the Office of Fair Trading, on condition Capital sells its East Midlands Century station.

GCap's commercial team is headed by the commercial director, Linda Smith.

Duncan George, the managing director of GWR's sales house Opus, will head GCap's national sales operation. John McGeogh, Capital's sales director, will keep the same role at GCap and Simon Dalglish, Classic FM's sales director, will fill the position of director of national brands and trade marketing. Linda Grant, Capital's national commercial director, left the company last week.

GCap Media will be the largest UK commercial radio operator, controlling around 40 per cent of the national radio advertising market, with a turnover in excess of £243 million from 55 analogue and 93 digital stations.

David Mansfield, the Capital chief executive, and Ralph Bernard, GWR's executive director, will take the same roles at the new company.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).