New net title targets lads’ market

A new lads’ magazine for internet surfers, Crazynet, promises to introduce readers to the best babe-filled and bizarre sites on the web.

A new lads’ magazine for internet surfers, Crazynet, promises to

introduce readers to the best babe-filled and bizarre sites on the

web.



The monthly, edited by ex-Bizarre managing editor, James Wallis,

launched last week with a 70,000 print run and a settle-down sales

target of 25,000 to 30,000. The cover price is pounds 2.99.



The sales house, Westside Publishing, is selling the ads for a target

audience of 15- to 25-year-old male internet users. The 100-page first

issue carries full-page ads for FreeUK.com, Sony mobile phones, Freeway

and Rock Sound (the publisher’s other magazines) and several fashion

brands.



Internet-related advertising and computer games will form the core

advertiser targets although fashion and drinks categories are medium- to

long-term goals.



’The more lifestyle approach of the editorial makes these goals

feasible,’ said Westside’s Charles McCrostie. ’But those advertisers

will require ABC and NRS data, whereas it is easier to persuade

net-related advertisers to come aboard.’



Crazynet prints images from chosen sites and includes web clips of those

sites on a cover-mounted CD-Rom. This, it claims, differentiates it from

competitors such as Haymarket’s The Net and Emap Active’s Internet.



The first issue features the new Bond girl, Denise Richards, Sarah

Michelle Gellar and a virtual babe, Webbie Tookay. It also has a feature

headlined: ’Ready, willing and almost lifelike,’ about a Californian

company that manufactures ’Realdolls’, life-size sex toys moulded from

silicone.



Another feature documents a website that sells human skulls. ’This is

the finest shop window for human skulls we’ve ever seen,’ states the

magazine.



Although the title could be described as a listings guide to the bizarre

side of the web, publisher Patrick Napier insisted Crazynet is more akin

to Heat or Empire than TV Times or Radio Times.



’We are offering entertainment rather than a guide to the net,’ said

Napier. ’You could read it on a train and never go near a computer.’



Despite the Bizarre connection, Napier said: ’We will provide the more

extreme stuff on the web as well as just the funny - but we won’t be

aping Bizarre.’



Crazynet is the UK version of Micro Dingo which sells 35,000 in

France.



It is published by Freeway Press which publishes two other UK versions

of French titles - Rock Sound and Freeway, a custom bike magazine. Micro

Dingo’s publisher, Pressimage, has taken a 50 per cent stake in Freeway

Press.



Emap Active’s Internet recorded a January to June ABC of 47,192. The Net

launched in June this year.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).