New Old Spice guy Fabio challenges original hunk to duel

Be the first to comment
Old Spice: Fabio challenges Mustafa to a duel in viral
Old Spice: Fabio challenges Mustafa to a duel in viral

Old Spice's new Italian hunk Fabio has filmed a viral ad challenging original lothario Isaiah Mustafa to a duel.

The latest Old Spice ad on YouTube channel, New Old Spice Guy Fabio, features the Italian model and actor mimicking Mustafa's original award-winning ad.

He tells the ladies "Don't look at your man, look at me, your new Old Spice guy Fabio, bla bla bla."

Created by Wieden+Kennedy Portland, Fabio continues to tell viewers, "The old Old Spice guy was no good, he give you diamonds from a clam fish, dumb."

He finishes by saying, "Fabio challenges you, Old Spice guy to a duel at 9am tomorrow, internet."  The duel is expected today at 9am Pacific Standard Time (5pm UK time).

Old Spice introduced Fabio to its ads last week. His first online ad featured him rolling awkwardly on a grand piano and asking women if they like new Old Spice.

Fabio also appeared in a 1996 'I Can't Believe It's Not Butter' ad by McCann Erickson New York.

SUBSCRIBE TO CAMPAIGN

Only £49 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published