New Old Spice guy Fabio challenges original hunk to duel

Old Spice's new Italian hunk Fabio has filmed a viral ad challenging original lothario Isaiah Mustafa to a duel.

Old Spice: Fabio challenges Mustafa to a duel in viral
Old Spice: Fabio challenges Mustafa to a duel in viral

The latest Old Spice ad on YouTube channel, New Old Spice Guy Fabio, features the Italian model and actor mimicking Mustafa's original award-winning ad.

He tells the ladies "Don't look at your man, look at me, your new Old Spice guy Fabio, bla bla bla."

Created by Wieden+Kennedy Portland, Fabio continues to tell viewers, "The old Old Spice guy was no good, he give you diamonds from a clam fish, dumb."

He finishes by saying, "Fabio challenges you, Old Spice guy to a duel at 9am tomorrow, internet."  The duel is expected today at 9am Pacific Standard Time (5pm UK time).

Old Spice introduced Fabio to its ads last week. His first online ad featured him rolling awkwardly on a grand piano and asking women if they like new Old Spice.

Fabio also appeared in a 1996 'I Can't Believe It's Not Butter' ad by McCann Erickson New York.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).