New PHD scoops pounds 4m BBC Worldwide task

BBC Worldwide has centralised its media planning and buying tasks for books, videos and magazines into New PHD.

BBC Worldwide has centralised its media planning and buying tasks

for books, videos and magazines into New PHD.



The agency, which already handles the media for the BBC-Flextech cable

and satellite channels, as well as for the BBC Corporate brand and BBC

Radio, gains the majority of business from Frontline Media. In the past

individual agencies have been appointed to launch titles - John Ayling

and Associates, for example, handled the launch of BBC Family Life.



Marie Oldham, business development director for BBC Worldwide’s UK

region, said: ’Business marketing and consumer promotions will become

much bigger and we plan to support a lot more brands. We need an agency

with breadth of thinking and strategic input, but which is also big

enough to have buying power in the media market.’



The account, which was worth around pounds 4 million last year, will

spend ’substantially more’ next year, according to Oldham.



New PHD, which already works on Radio Times, will take on products such

as Delia Smith’s latest cookery book, the Teletubbies Christmas video

and the new EastEnders video.



New PHD’s chief executive, David Pattison, said: ’It is always a

privilege to be given more business from a current client, particularly

when it is a separate division.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).