- The left-wing weekly magazine, New Statesman, is to get a revamp in a bid to make ot more appealing to the 'style-conscious and discerning'.
The new look is designed to give the magazine a stronger, more definitive look. It is the work of David Gibbons, formerly the group design director of the Daily Telegraph.
The redesign will help distinguish between the two halves of the magazine -- putting a brighter spotlight on to the magazine's arts coverage as well as re-emphasising its political coverage.
The first issue to carry the new look will be on the newsstands from 18 September and will be backed by a £500,000 through-the-line marketing campaign, comprising press, poster and sponsorship.
The revamped arts & culture and books sections will be presented as 'the back half'.