New York Times plans twin site paywall strategy at Boston Globe

NEW YORK - The New York Times Company is planning to erect a paywall around The Boston Globe's content or at least some of it in the second half of 2011 after the paywall at its flagship newspaper goes live in January.

New York Times plans twin site paywall strategy at Boston Globe

The plan will see the Boston Globe spread its content across two websites. The existing Boston.com site will remain free and it will be joined by the launch of a second subscription based pay site called BostonGlobe.com in a two site strategy that adds a fresh take on publisher’s efforts to make newspaper paywalls work.

Continue reading this post on Brand Republic's digital blog The Wall

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).