Newcastle United left red-faced after launching kit with old Wonga logo

Newcastle United has been left red-faced after it unveiled its new 2015/16 kit featuring sponsor Wonga's old logo.

Wonga: Newcastle United's new kit has the payday lender's old logo
Wonga: Newcastle United's new kit has the payday lender's old logo

The controversial lender rebranded with a new logo on Monday, but it appears to have failed to give the Premier League club enough time to make the changes.

A spokesman for Wonga told the Newcastle Chronicle that due to the lead-time required to make the thousands of replica kits the club had been unable to put the new logo on the shirts. "It was due to the production schedule," he said.

The kit is set to be worn by Newcastle in a game against West Ham on Sunday.

The embarrassment comes just days after the payday lender launched a campaign to improve its poor image and promote the brand as a responsible provider of short-term credit after criticism of its hefty interest rates.

The new ad, which introduces the strapline "credit for the real world", focuses on serving "hard-working people throughout the UK who need access to transparent, flexible and short-term credit products, according to Tara Kneafsey, the UK chief executive of Wonga.

She said new product features and the marketing relaunch were further proof that Wonga is "lending responsibly and putting customer outcomes first". The campaign was created by Fold7.


Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published