CNN International, the global cable news channel, has appointed 20/20
Media as its first media agency of record in Europe.
20/20, which already acts in an advisory role to CNN, landed the pounds
1 million media planning and buying account without a competitive pitch.
CNN has previously planned and bought media in-house.
20/20’s brief spans trade advertising - to raise awareness of the
channel within the advertising and marketing community - and consumer
advertising which aims to increase penetration among upmarket adults in
The appointment comes as CNN, which is owned by the US communications
giant, Turner International, gears up for an increased marketing effort
in the pan-European television market.
Paul Woolmington, the managing director of 20/20, said: ‘The initial
focus is on trade advertising. It is great to be working with CNN.’