NEWS: AA to kick-start Euro lobby group

The UK’s Advertising Association is forging ahead with plans to establish a breakaway European lobby group to rival the European Advertising Tripartite.

The UK’s Advertising Association is forging ahead with plans to

establish a breakaway European lobby group to rival the European

Advertising Tripartite.



The AA is meeting equivalent bodies from Germany and Holland in Bonn

this week to look at final draft proposals to set up a new information

and lobbying force based on the tripartite principle at a European

level.



The move reflects the three parties’ continued dissatisfaction with the

EAT and reflects the growing discontent of key EAT members at the body’s

ineffectiveness.



The British organisation, together with Germany’s ZAW and the Dutch

tripartite body, Stuurgroet Reclame, all resigned from the EAT in March,

claiming that it was ‘not serving our purpose’ (Campaign, 15 March).

Since then they have adopted a ‘wait and see’ attitude before deciding

whether to quit the organisation after their notice period ends in

February 1997.



However, the latest move demonstrates the groups’ conviction that the

EAT will never be able to operate effectively. The association has drawn

considerable criticism for failing to operate on behalf of common

interests and for indulging the vested interests of individual

companies.



Lionel Stanbrook, the director of political issues at the AA, told

Campaign: ‘The EAT has no consensus for lobbying and we need that. What

we are proposing will be a pure, informal and flexible body. It will be

a common-interest organisation working on behalf of the whole industry,

defending and promoting advertising across Europe.’



Stanbrook added that the new organisation will focus on political

representation, information provision on all political, economic and

legislative European issues, and the promotion of self-regulation across

the Continent.



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