NEWS: Abbott Mead grabs Ovaltine brands in Wander Foods rejig

Ovaltine, one of the UK’s oldest and most famous brands, has moved its creative account into Abbott Mead Vickers BBDO following an internal strategic review by its maker, Wander Foods.

Ovaltine, one of the UK’s oldest and most famous brands, has moved its

creative account into Abbott Mead Vickers BBDO following an internal

strategic review by its maker, Wander Foods.



Its sister hot drinks brand, Ovaltine Light, was the beneficiary of the

pounds 1 million adspend put behind the Ovaltine name last year. Both

had been held by Duckworth Finn Grubb Waters for almost three years.



The two brands will join the low-calorie chocolate drink, Options, which

is handled by AMV’s co-founder, Peter Mead.



Mead confirmed the win, which puts all of Wander’s pounds 2 million hot

drinks advertising under one roof. ‘We are looking forward to facing the

future looking after both Options and Ovaltine,’ he said.



The move comes two months after Wander’s new marketing director, Melvin

Jay, joined the company from United Biscuits.



Media for both brands, which is handled by CIA Medianetwork, is

unaffected.