The Abbott Mead Vickers group has launched a joint-venture new-media
company with its wholly owned PR operation, Freud Communications, and a
Los Angeles-based technology specialist, House of Blues New Media.
Traffic Interactive claims to be the first new-media operation to
integrate online production with both online and offline promotion. The
partners have already collaborated on a number of projects, including
the recent Supergrass gig at the Astoria in London which was broadcast
live on Vladivar Vodka’s World Wide Web site.
Matthew Freud, the chairman of Freud Communications, said: ‘Whatever you
are doing online, it is infinitely more important to shout about it
A full-time chief executive is currently being sought for the company.
In the meantime, Alex Johnston, the creative director at Freuds, will be
the acting chief executive officer. Peter Mead, the chairman of AMV, is
expected to take a seat on the board.