NEWS: Ad chief resigns Sunday Business job

Sunday Business suffered a further blow this week with the resignation of its ad director, Dorothy Cumpsty, who cleared her desk on Tuesday.

Sunday Business suffered a further blow this week with the resignation

of its ad director, Dorothy Cumpsty, who cleared her desk on Tuesday.



Inside sources said at least three other advertising sales staff left

this Wednesday, effectively ‘annihilating the department’.



The departures have overshadowed news that a new investor has been found

for the cash-strapped title in the form of the northern-based service

group, Century 2000.



Century 2000 is thought to have injected pounds 300,000 into Sunday

Business and agreed to back the title for six weeks. The move is being

seen as a precursor to the paper being taken over by the company.



Cumpsty refused to comment on the reasons for her resignation, but

alluded to a turbulent atmosphere at the Tom Rubython venture.



In a statement, she said: ‘I resigned from the team yesterday [Tuesday],

with immediate effect. During the last six months, I have succeeded in

creating a viable and effective advertisement sales department, well

capable of servicing the advertisement revenue requirements of the

newspaper.’



However, Cumpsty added: ‘I regret that I did not feel my contribution to

the establishment of the paper was reciprocated by the senior

management, but trust the foundations I have laid will withstand the

test of time.’



The financial ad manager, Gaby Fireman, has been promoted to group ad

manager, and is tipped to become the new ad director.



Sunday Business’s glossy magazine, Business and Fortune, which did not

appear last week, has been scrapped after the paper’s second-week sales

dropped to 105,000, down from the first week’s 145,000. The title has a

break-even sales target of 150,000.



Fireman commented: ‘It was a great shame to lose Dorothy. We do have a

backer, and that helps us sell. We are actively selling now.’



Cumpsty, who was one of the paper’s first recruits, joined in December

(Campaign, 1 December 1995).



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