The ailing national newspaper, Sunday Business, has lost its advertising
director, Gaby Fireman.
Fireman’s resignation comes amid speculation that the paper’s weekly
sales have plummeted perilously close to 20,000.
However, the founder and editor of Sunday Business, Tom Rubython, claims
the circulation is, in fact, closer to 60,000, a figure he described as
‘not that good’. He added: ‘We are taking steps to get it up, hiring
reps and considering promotions.’
The departure of Fireman, who was one of the last launch members of the
Sunday Business ad team, leaves the beleaguered sales team in the hands
of the sales director, Charles Kerr.
Fireman, who spoke briefly on his departure, said: ‘I resigned from the
paper on Friday. I gave it my best shot.’
Rubython played down the loss and claimed Fireman was not the paper’s ad
director at all. ‘Gaby Fireman was never ad director. He was a sales
executive,’ he stated.
Rubython also claimed that the former Sunday Business marketing director
and later the paper’s general manager, Phil Lawlor, who left the paper
in July (Campaign, 26 July) had never been promoted to general manager.
Meanwhile, negotiations over the sale of the paper, which began when
Sunday Business went into voluntary administration in June, are set to
come to a head.
It is thought that Gordon Brown, the businessman and backer of the
Sunday Business, is the clear favourite.