NEWS: Ad director leaves Sunday Business

The ailing national newspaper, Sunday Business, has lost its advertising director, Gaby Fireman.

The ailing national newspaper, Sunday Business, has lost its advertising

director, Gaby Fireman.



Fireman’s resignation comes amid speculation that the paper’s weekly

sales have plummeted perilously close to 20,000.



However, the founder and editor of Sunday Business, Tom Rubython, claims

the circulation is, in fact, closer to 60,000, a figure he described as

‘not that good’. He added: ‘We are taking steps to get it up, hiring

reps and considering promotions.’



The departure of Fireman, who was one of the last launch members of the

Sunday Business ad team, leaves the beleaguered sales team in the hands

of the sales director, Charles Kerr.



Fireman, who spoke briefly on his departure, said: ‘I resigned from the

paper on Friday. I gave it my best shot.’



Rubython played down the loss and claimed Fireman was not the paper’s ad

director at all. ‘Gaby Fireman was never ad director. He was a sales

executive,’ he stated.



Rubython also claimed that the former Sunday Business marketing director

and later the paper’s general manager, Phil Lawlor, who left the paper

in July (Campaign, 26 July) had never been promoted to general manager.



Meanwhile, negotiations over the sale of the paper, which began when

Sunday Business went into voluntary administration in June, are set to

come to a head.



It is thought that Gordon Brown, the businessman and backer of the

Sunday Business, is the clear favourite.



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