Peter Burt, the ad manager at the Daily and Sunday Telegraph, has
resigned suddenly after 11 years with the Telegraph Group.
He has no position to go to when he leaves at the end of this month.
Burt denied that his departure was indicative of the increasing pressure
on the Telegraph’s ad team. The Times has encroached on the Daily
Telegraph’s market lead during the recent price war and the board’s
demands for increased ad yields have grown stronger.
Burt told Campaign: ‘Competition is rife, but that is not unusual. I
have been here for some considerable time and I don’t want the grass to
grow under my feet. I don’t envisage a long break, but I wouldn’t feel
comfortable considering other ventures while still concentrating on my
Burt said he would probably seek to remain in the newspaper or magazine
industry, but was maintaining ‘an open mind’ about his future.
Burt took over from Andy Jonesco as ad manager of the group’s two
newspapers in February 1995, when the Telegraph restructured its ad team
for the first time in eight years. Burt had previously been the
Telegraph’s first magazine ad manager, setting up the separate magazine
sales force in 1989.
Insiders expect Burt’s replacement to be made through internal
promotion. The current magazine ad manager, Chris White-Smith, is
believed to be one name in the frame.
Neither Len Sanderson, the advertisement director and deputy managing
director, nor Jonesco, the display sales director at the Telegraph, were
available for comment.