NEWS: Ad manager to quit Telegraph in shock move after 11 years

Peter Burt, the ad manager at the Daily and Sunday Telegraph, has resigned suddenly after 11 years with the Telegraph Group.

Peter Burt, the ad manager at the Daily and Sunday Telegraph, has

resigned suddenly after 11 years with the Telegraph Group.



He has no position to go to when he leaves at the end of this month.



Burt denied that his departure was indicative of the increasing pressure

on the Telegraph’s ad team. The Times has encroached on the Daily

Telegraph’s market lead during the recent price war and the board’s

demands for increased ad yields have grown stronger.



Burt told Campaign: ‘Competition is rife, but that is not unusual. I

have been here for some considerable time and I don’t want the grass to

grow under my feet. I don’t envisage a long break, but I wouldn’t feel

comfortable considering other ventures while still concentrating on my

current responsibilities.’



Burt said he would probably seek to remain in the newspaper or magazine

industry, but was maintaining ‘an open mind’ about his future.



Burt took over from Andy Jonesco as ad manager of the group’s two

newspapers in February 1995, when the Telegraph restructured its ad team

for the first time in eight years. Burt had previously been the

Telegraph’s first magazine ad manager, setting up the separate magazine

sales force in 1989.



Insiders expect Burt’s replacement to be made through internal

promotion. The current magazine ad manager, Chris White-Smith, is

believed to be one name in the frame.



Neither Len Sanderson, the advertisement director and deputy managing

director, nor Jonesco, the display sales director at the Telegraph, were

available for comment.



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