NEWS: Advertisers help to celebrate 40 years of TV with Granada

A number of advertisers are dipping into their archives to run 40-year- old ads this week to mark the 40th anniversary of Granada Television.

A number of advertisers are dipping into their archives to run 40-year-

old ads this week to mark the 40th anniversary of Granada Television.



Advertisers who appeared on the first day of the Manchester-based ITV

station are being asked to re-run their old ads during a celebratory

evening this Friday.



Kraft Dairylea, Sara Lee’s Brylcreem, SmithKline Beecham’s Horlicks,

Mother’s Pride and Unilever’s Persil and Wall’s brands are all lining up

to take airtime.



Of the 20 brands that advertised on the first day of Granada’s

transmission on 3 May 1956, only four no longer exist: Wolf Electric,

Mary Baker, National Benzol and Ronso.



Mick Desmond, the chief executive of Granada TV’s airtime sales house,

Laser Sales, said the fact that so many brands had endured was a

reflection of the benefits of a true partnership with ITV and with

Granada in particular. ‘These brands and Granada Television have all

stood the test of time, and mutual support has been a factor in that,’

he said.



To mark the anniversary, Granada is running an evening of archive

programming, including the comedy show, The Lovers, and a history of

music programming on Granada called From the Beatles to Oasis.



The archive ads will be played out in three commercial breaks on the

evening, during Granada’s Northern newscast - Turning Back the Clock,

and a repeat of a Coronation Street episode featuring a surprise party

for Annie Walker.



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