NEWS: Agencies in dash to pitch for Sport First launch assignment

Agencies and media companies have been called in for a last-minute dash to compete for the launch account of Sport First, Britain’s first daily sports newspaper, whose first issue is due out this summer at the start of the Euro ’96 football tournament.

Agencies and media companies have been called in for a last-minute dash

to compete for the launch account of Sport First, Britain’s first daily

sports newspaper, whose first issue is due out this summer at the start

of the Euro ’96 football tournament.



Keith Young, the chairman of Sport First’s publisher, Parliamentary

Communications, has seen six or seven agencies, some of which responded

to only an hour’s notice, including Collett Dickenson Pearce, Knight

Leach Delaney and Butterfield Day Devito Hockney.



Each agency was given an overview of the brief and asked to give their

initial thoughts on it by the end of the week, Young explained.



He said he was looking for an agency that will work with the fact that

Sport First will be a multimedia company, one that will move on to the

Internet, for example, or into electronic football games.



‘We’re going to be a totally sports-oriented company, not just a

newspaper,’ he added.



A shortlist of three agencies will be selected early next week. The

budget is estimated at around pounds 1 million.



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