NEWS: Agencies invited to pitch for IFAP’s pounds 2m in statutory review

The independent financial advice organisation, IFA Promotion, is inviting agencies to pitch for its pounds 2 million account in a statutory three-year review.

The independent financial advice organisation, IFA Promotion, is

inviting agencies to pitch for its pounds 2 million account in a

statutory three-year review.



The business has been with Hill Murray since 1989, when it was worth

just pounds 200,000. It survived a review in 1992 when DMB&B Financial

and GGT Advertising pitched. Hill Murray will also repitch for the

business this time.



The review also includes the organisation’s public relations agency,

Lanson Communications, which has won several awards for its work for the

client.



According to IFAP’s chief executive, Robert Browne-Clayton, a shortlist

of six agencies will be compiled in January and an appointment will be

made in May. A new campaign is scheduled for October next year, to

coincide with IFAP’s new financial year.



‘I am already being flooded with letters from agencies,’ he said.



‘I want somebody to be in place roughly by May. I am looking to select

the best agency for the task, which could be Hill Murray.’



Browne-Clayton joined IFAP in April. He was previously in the coal

industry.



IFAP launched an advertising campaign just three weeks ago, to run over

the next year. It focuses on the decline of the welfare state and the

subsequent need for financial planning for the future.



Television advertising was ruled out this year, although Browne-Clayton

is optimistic that it will be on the schedule in 1996, dependent on

raising the necessary sponsorship from its member companies.



The last television campaign was in 1993. During the same year it

sponsored Channel 4’s documentary series, Without Walls.



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