NEWS: Alan Tilby takes Griffin Bacal job

Alan Tilby, the former vice-chairman and executive creative director of WCRS, is ending a 14-month exile from the agency scene to take creative command of Griffin Bacal.

Alan Tilby, the former vice-chairman and executive creative director of

WCRS, is ending a 14-month exile from the agency scene to take creative

command of Griffin Bacal.



He joins next month as executive creative director to help fulfil the

declared aim of the agency’s chairman, Paul Hutson, to achieve top 20

status within the next three years.



Tilby’s task will be to give Griffin Bacal a creative profile, enabling

it to build a bigger and more varied client list, which is now dominated

by Hasbro, the US toymaker.



The New York-based agency, acquired by Omnicom two years ago,

established its UK outpost in 1987 mainly to service Hasbro. The

client’s pounds 12 million business accounts for about half the UK

agency’s billings.



Tilby will work in tandem with the agency’s current creative chief, Kent

Shively, who has a close relationship with key clients, including Hasbro

and Burberry’s.



Tilby, 49 - described by Hutson as ‘one of the top 15 creative directors

in London’ - comes to Griffin Bacal having spent 30 years in the

business.



He made his mark during an eight-year stint as creative director of the

then Boase Massimi Pollitt, before becoming a founding partner of Tilby

and Leeves. He joined WCRS in 1990 but left in May last year as one of a

trio of senior departures that included the chief executive, Andrew

Robertson, and the managing director, Amanda Walsh.



After a period spent freelancing he began talking to Griffin Bacal -

currently ranked 32 and with claimed billings of pounds 30 million.



‘Griffin Bacal isn’t only a profitable agency with an excellent business

base but it has a commitment to growth,’ he said. ‘Being creative

director of a large agency in your mid-30s - as I was - is fine because

you need the experience of handling big pieces of business. Now I need a

different challenge.’



Shively welcomed Tilby’s arrival, saying: ‘Alan can give us the profile

we need. We’re mature people and if we have problems we’ll talk about

them.’



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