NEWS: Aldred founds new company to supply ‘a la carte’ services

John Aldred, one of the founding partners of Mitchell Patterson Aldred Mitchell, is to lead a new spin-off company to handle a wide range of business, ranging from package design to pop promos.

John Aldred, one of the founding partners of Mitchell Patterson Aldred

Mitchell, is to lead a new spin-off company to handle a wide range of

business, ranging from package design to pop promos.



Called Access All Areas, the venture will take on all the new-project

development, design, point-of-sale material and other a la carte

services which, according to the agency, now make up a major part of its

work.



The company will extend into non-advertising areas such as film pilots,

which film producers and directors can show to potential backers.



The agency already handles project work for a number of major

advertisers including Birds Eye, St Ivel and Spillers.



Aldred, 44, an art director, will hold a majority stake in the company,

which will open in November. A former marketing director, whom Aldred

would not name, has been hired as its first ‘suit’ and much of the

creative work is likely to be farmed out to creative independents.



The initiative is the latest in a growing trend by agencies to launch

spin-off companies to handle their non-mainstream work and help to

resolve potential conflict problems.



Although Aldred has partnered some of the most well-known creative names

in British advertising, including Gerry Moira and Tim Mellors, his roots

are in design and packaging, and he has extensive experience of project

development.



He will continue working on some of the main agency’s accounts with his

creative partner, Neil Patterson, although the agency is looking for a

middle-ranking art director to take on some of his work.



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