NEWS: Alliance Bristol chooses John Ayling to take over pounds 4m media billings

John Ayling and Associates has scooped the pounds 4 million media planning and buying task for the clients of Alliance in Bristol, which disbanded its media department at the end of last year.

John Ayling and Associates has scooped the pounds 4 million media

planning and buying task for the clients of Alliance in Bristol, which

disbanded its media department at the end of last year.



Aylings presented for the business alongside a number of other media

independents after Alliance decided to hive off its media buying to

concentrate on offering a creative service.



Aylings will take on all of Alliance’s media portfolio, which includes

the planning and buying for Mendip Dairy Crest’s Cathedral City cheese,

Beverage Brand’s Canadian Clear and Wolf Intersnack’s Pom potato snacks.



The London-based media independent will also become Alliance’s media

partner of record in its new-business pitches.



The move has raised questions about the viability of some smaller in-

house media departments at regional advertising agencies. Alliance

Bristol’s rival agency, Hall Harrison Cowley, decided to close its media

department last June, appointing Clilverd Booth Lockett Makin to handle

its pounds 10 million billings.



Alliance’s decision to bow out of media follows a similar move by its

Scottish sister agency, the Bridge, which folded its media business

into Scotland’s FB Media Direction last month.



This latest initiative has sparked speculation that Alliance’s other

offices in Cardiff and the Midlands could follow suit, taking advantage

of the cost savings and improved media muscle that can result from media

being pooled into a bigger company.



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