NEWS: Apple Pan files writ over WWAV spot for Grattan’s catalogue

An agency and its mail-order company client are being sued for damages over two commercials featuring a fictional restaurant chain with the same name as a real one.

An agency and its mail-order company client are being sued for damages

over two commercials featuring a fictional restaurant chain with the

same name as a real one.



The restaurant in the commercial is called Ed’s Easy Diner. Apple Pan,

which owns the real Ed’s Easy Diner chain, is asking the High Court to

order an end to the advertising.



A writ has been issued against WWAV Rapp Collins North and the mail-

order company, Grattan. It follows the appearance of two commercials

that form part of a national TV campaign advertising Grattan’s Look

Again fashion range.



Grattan this week promised that both it and WWAV would fight the move,

and that it had no plans to pull the commercials.



Apple Pan wants an injunction to prevent WWAV and Grattan from

infringing its copyright and prevent Grattan from infringing its

trademark during the course of its business. It also wants the court to

order Grattan to stop what it claims is an attempt to pass itself off as

having been endorsed by Apple Pan.



Apple Pan is also seeking damages and costs for the alleged copyright

and trademark infringements.



Enquiries to WWAV were forwarded to Grattan, where an executive said:

‘We strenuously deny these allegations, which will be defended

vigorously by both parties.’



Grattan acknowledged that the restaurant location used as a background

to some sequences in the films had led to claims by Apple Pan’s

solicitors that the company’s rights were being infringed. But the

Grattan spokesman insisted: ‘There are no plans to withdraw the

commercials.’



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).