NEWS: ASA attacks press promos

Newspaper promotions have again come under fire in the latest monthly report from the Advertising Standards Authority.

Newspaper promotions have again come under fire in the latest monthly

report from the Advertising Standards Authority.



News Group Newspapers has been criticised for a headline in the Sun that

offered a ‘free go’ in the National Lottery and read: ‘Play syndicates

for pounds 30 million tonight.’ The wording was deemed to be misleading

because it suggested that one person could win the full amount. The ASA

agreed that readers would not necessarily have understood that, in

buying the paper, they had joined a syndicate and would therefore have

to share their winnings with other syndicate members.



The Sun’s claimed pounds 30 million jackpot was also deemed to have been

an exaggeration - in the week in question it was actually pounds 23.8

million. The ASA warned the paper to take greater care in the future.



The ASA also upheld a complaint against the Sunday Express for failing

to print its full address alongside a portable jigsaw puzzle promotion.



Alcoholic lemonade ads again caused controversy. A Hooper’s Hooch

campaign by KLP Scotland broke four ASA codes, and it was thought that

the lemon character depicted in the posters was likely to encourage

under-18s to drink alcohol.



The ASA also decided that Virgin Atlantic Airways’ claim of superior leg

room did not take into account the improvements made by other major

airlines in the past year.



In addition, Weight Watchers ads falsely claimed that it was the only

slimming club offering free registration, and were deemed to have

encouraged unsafe weight loss.



Topics