Christopher Ogden, the Advertising Standards Authority’s deputy director
general, is to head Europe’s ‘club’ of advertising watchdogs.
He has been named as the new chairman of the European Advertising
Standards Alliance - a group of 22 ASA-type bodies committed to
promoting self-regulation as an alternative to government legislation
across the Continent.
The Brussels-based group also rules on complaints about ads that run
across national borders, 63 of which were resolved during 1995.
Ogden, who has been the EASA’s vice-chairman for the past two years, was
voted in as chairman last week at the organisation’s annual meeting. He
succeeds Lucien Bouis from the ASA’s French counterpart, the BVP.
The EASA, which was set up in 1991, includes all the countries of the
European Union, from Germany, where advertising is heavily controlled by
the state, to the UK, where the self-regulation system predominates.
It is funded by both its members and the ad industry via the European
Advertising Tripartite, the lobbying body that represents agencies,
advertisers and the media.
Recently, the organisation has been trying to establish seminal self-
regulatory systems in the former Eastern Bloc countries, including the
Czech Republic and Slovenia, which are among the most recent members to