NEWS: Awdry quits Leagas Delaney to move to former agency, BBH

Will Awdry, the star copywriter who left Bartle Bogle Hegarty in 1994 after almost ten years, has been lured back to his former agency.

Will Awdry, the star copywriter who left Bartle Bogle Hegarty in 1994

after almost ten years, has been lured back to his former agency.



Awdry, who was given the new post of head of copy at Leagas Delaney,

together with a seat on the board, is returning to BBH to partner the

art director, Rosie Arnold, whom he partnered during his first spell at

the agency.



Awdry, 35, said: ‘I left BBH because I felt I needed shaking up a bit.

After almost ten years in one agency it’s possible to become a bit

institutionalised. However, my time at Leagas Delaney showed me that

having a head of copy is not necessary when you have the best copywriter

in the world running the place.’



He continued: ‘Leaving Leagas Delaney after just over a year feels a bit

like leaving a party at 8.30pm. However, I’m delighted that BBH has

asked me back. The agency has some very exciting plans in place and I’m

delighted to come and help spread the BBH culture.’



Awdry wrote some of BBH’s most acclaimed work, including ‘procession’

for Levi’s and ‘feel me’ for Haagen-Dazs.



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