NEWS: Banks Hoggins heads chase for the Referendum Party business

Banks Hoggins O’Shea appears to be the front runner in the race to pick up a multi-million pound campaign for the Referendum Party, the brainchild of the multi-millionaire businessman, Sir James Goldsmith.

Banks Hoggins O’Shea appears to be the front runner in the race to pick

up a multi-million pound campaign for the Referendum Party, the

brainchild of the multi-millionaire businessman, Sir James Goldsmith.



The agency handled a pounds 100,000 push for the party this week with

full-page ads in the Daily Telegraph, the Guardian, the Times and the

Independent. The ads were based on a letter from Goldsmith, which

dismissed John Major’s plans for a referendum on a single European

currency as an ‘empty gesture’.



Sources in the Referendum Party said it was talking to ‘two or three

agencies’, including Banks Hoggins, but declined to name the other shops

being considered. The source insisted that no decision had yet been

taken on which agency would handle the party’s general election

campaign.



In a newsletter sent to 60,000 supporters this week, Goldsmith promised

to appoint an agency shortly. He plans to match what the Conservative

Party and Labour Party spend on ads at the election - probably pounds 2-

pounds 3 million each. He could even out-spend them. Goldsmith is

reported to be ready to invest a total of pounds 20 million at the next

election.



His party plans to put up a candidate in every constituency where no

other candidate has pledged their support for a referendum on Europe.



This week’s ads aimed to show that he will not abort his plans if Major

promises to let the British people vote on a single currency.



The multi-millionaire’s plans have set alarm bells ringing at

Conservative Central Office, where some officials have warned that

Goldsmith’s party could win enough votes to deprive the Tories of

several marginal seats.



John Banks, a managing partner at Banks Hoggins, gave informal advice to

the Tories during the 1987 election campaign while he was at Young and

Rubicam.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).