Sir James Goldsmith’s Referendum Party has appointed Banks Hoggins
O’Shea to run a multi-million pound advertising campaign in the run up
to the general election, as tipped in Campaign (15 March).
The billionaire businessman is threatening to field 600 candidates
committed to a referendum on Britain’s future in Europe, and he
personally conducted the search for an advertising agency.
Goldsmith is said to be ready to match the promotional budgets of the
Conservative and Labour parties and may spend up to pounds 20 million.
Goldsmith set up the Referendum Party last year with a pounds 100,000
ad push in newspapers including the Daily Telegraph and the Guardian.
Ads were produced by Banks Hoggins O’Shea, which has now been appointed
to the whole account.
The company’s managing director, John Banks, confirmed the win but said
the agency hadn’t decided which media independent to use.