NEWS: Bates Dorland talent Russell Waldron dies

Russell Waldron, one of the Bates Dorland senior creatives responsible for Safeway’s highly acclaimed ‘Harry’ campaign, has been killed in a road accident.

Russell Waldron, one of the Bates Dorland senior creatives responsible

for Safeway’s highly acclaimed ‘Harry’ campaign, has been killed in a

road accident.



He was cycling from the agency’s offices to his home in Greenwich on

Tuesday last week when he was in a collision with a bus as he crossed

Waterloo Bridge. He was killed instantly.



His death, at the age of 36, and coming just a few days before the start

of a major TV drive by Safeway, devastated Dorlands, where he was one

of the most popular and talented art directors.



It was only two weeks ago that Waldron and Jon Canning, his copywriter

of 14 years, were promoted to the Dorlands board in recognition of their

work on the Safeway account.



Tim Ashton, the agency’s executive creative director, closed the

creative department for a day in Waldron’s memory. He said: ‘Russell was

not only one of the most accomplished art directors I’ve known, but was

very good with clients, who are devastated by his death.’



Waldron, who was married with two children, joined Allen Brady and Marsh

with Canning as a junior team in 1982. During their stint at the agency,

the pair produced campaigns for Weetabix, Imperial Tobacco, the National

Trust and Tango. Their work for Ever Ready batteries won a commendation

at the Campaign Poster Awards in 1989.



The pair were hired by Dorlands in 1991 and worked on some of its most

high-profile accounts, such as Woolworths, Halifax, P&O European Ferries

and Kenco, including the series of commercials staring Cherie Lungi.

They also recently produced the new commercials for the relaunch of

Dixcel KittenSoft toilet tissue.



Canning commented: ‘Nothing was too much trouble for Russell. He was

always there for friends and work colleagues alike. He carried laughter

with him wherever he went, to everyone he met. We have all lost a great

talent and a great friend.’



Outside working hours, Waldron had been an enthusiastic cyclist for many

years and had twice taken part in runs between London and Brighton.



Waldron’s funeral was taking place this Thursday at his home town of

Stourbridge in the West Midlands. A memorial service will be held at a

later date.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).