NEWS: Bates’ Crisis debut displays harsh life of the UK homeless

Bates Dorland this week unveils its first work for the charity, Crisis, with a national campaign focusing on loneliness at Christmas.

Bates Dorland this week unveils its first work for the charity, Crisis,

with a national campaign focusing on loneliness at Christmas.



Bates’s debut for the charity incorporates radio and poster work to

support Crisis’s efforts on behalf of homeless people during the festive

period.



The ads were created by the art director, Carl Le Blond, and the

copywriter, Richard Russel.



The three radio executions use scripts that highlight the disparity

between the typical family Christmas enjoyed by many and the lonely

reality of the festive season for others.



The poster campaign features three executions using the strapline ‘happy

Christmas from the homeless’. They were shot by the photographer, Ken

Griffiths, and feature what, at first glance, appear to be happy festive

scenes. A closer inspection reveals that the posters actually portray

the misery of Christmas for homeless people living on the streets.

Griffiths supplied the photographs to the charity for free.



The campaign is designed to help Crisis raise vital funds for its

expanded Christmas service, which this year includes shelters and mobile

homes, with at least 25 groups around the UK providing help for the

homeless.



The Crisis campaign breaks in the same week that WCRS launches its

Christmas push for Centrepoint, which aims to expose the grim realities

of life for people sleeping rough in the capital. The Centrepoint

campaign - a spoof property ad - will concentrate on the press in the

South of England.



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