NEWS: Bates takes global task to co-ordinate Amnesty campaign

Amnesty International has picked the Bates network to create global advertising which highlights the plight of refugees across the world. It is Amnesty’s first global agency appointment.

Amnesty International has picked the Bates network to create global

advertising which highlights the plight of refugees across the world.

It is Amnesty’s first global agency appointment.



Bates Dorland in London will produce creative work for up to 40

countries.



Dorlands was chosen in competition with DMB&B after the charity whittled

down an original six-strong shortlist. The agency’s brief is to raise

public sympathy worldwide for refugees and force governments to take

action.



Media buying remains with CIA Medianetwork, while Chaos continues to

handle the charity’s UK fundraising business.



Anita Tiessen, the media director at Amnesty’s international

secretariat, said Bates’ creative credentials and network won it the

appointment.



Advertising will begin next year. Chris Clark, Dorlands’ managing

director, said: ‘The plight of refugees isn’t widely understood.’



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