NEWS: Bates wins Outward Bound task to draw in more donations

The cash-strapped Outward Bound Trust, which aims to build character by stretching endurance to the limit, has turned to advertising in an effort to solve its financial crisis.

The cash-strapped Outward Bound Trust, which aims to build character by

stretching endurance to the limit, has turned to advertising in an

effort to solve its financial crisis.



The charity has appointed Bates Communications, the Dorland group

through-the-line subsidiary, to mount a campaign for donations.



Outward Bound was founded in 1942 to help young seamen survive the

Battle of the Atlantic. It now helps young adults survive the complex

pressures of life in the 90s.



Mike Fredman, the Bates Communications chairman, said: ‘It costs a lot

to send somebody on an Outward Bound course and although many are

sponsored by their companies, many underprivileged young people also

take part. Our brief is to relaunch and re-energise the charity.’



Bates is working on a press and direct marketing campaign to draw in

funds from companies that have sent staff on the scheme and those that

have taken part in it.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).