NEWS: BBC Grand Prix gaffe confuses F1 backers

The BBC’s firm stand on commercial messages has provoked a row after pictures of the racing driver, Damon Hill, appeared in recent TV news bulletins with the sponsors’ names on his racing suit blacked out.

The BBC’s firm stand on commercial messages has provoked a row after

pictures of the racing driver, Damon Hill, appeared in recent TV news

bulletins with the sponsors’ names on his racing suit blacked out.



The rumpus blew up when the BBC chose to illustrate a story about Hill’s

victory in the recent Brazilian Grand Prix with 1993 footage.



The image appeared on screen with the name of Labatt, the Canadian

brewer which in 1993 was a Grand Prix sponsor, obliterated from Hill’s

racing suit.



McCann-Erickson, which has clients in the automotive area, branded the

decision ‘outrageous’ and has complained to the corporation. Hill’s

team, Williams Grand Prix, which supplied the pictures, is also asking

for an explanation. McCanns, whose Goodyear client supplies tyres for

Grand Prix racing teams, also wants to know if the decision was a ‘one-

off’ or indicates a change in BBC policy.



Mark Dibsdall, the agency’s account director on Goodyear, said: ‘Formula

One couldn’t survive without its sponsors. They don’t deserve to be

treated in this way.’



Jane Gorard, the Williams media manager, confirmed she would be asking

the BBC for a response. But she added: ‘I believe it was a cock-up

rather than deliberate.’



The BBC, which was investigating the complaints as Campaign went to

press, said it was uncertain whether the blacking-out had been done by

its news and current affairs or its sports department.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).