NEWS: BBH planner to join Ogilvy and Mather for directorship

Ogilvy and Mather has raided Bartle Bogle Hegarty to find someone to head its planning department.

Ogilvy and Mather has raided Bartle Bogle Hegarty to find someone to

head its planning department.

Mike Teasdale joins O&M as planning director and will work on the

agency’s Lucozade, Duracell and Eagle Star business. His new role is not

a direct replacement, but arises from the departure of Julian Saunders,

who has moved to another WPP company, Lansdown Conquest.

Teasdale won a gold last year at the Account Planning Group’s Creative

Planning Awards for his paper on the New Covent Garden Soup Company.

He worked on accounts including NatWest, Irn-Bru, Babycham and W. H.

Smith while at BBH.

Beth Barry, O&M’s executive planning director, said she had been

stalking Teasdale for some time. ‘I’ve known Mike for about four years

and during that time I have been increasingly impressed by him. He’s an

incredibly good planner and will be a massive asset to our clients’

business. I’ve whispered in his ear a number of times and I guess I just

wore him down in the end.’

Teasdale, who was with BBH for five years and was previously with

Cogent, said: ‘I was very happy at BBH and wasn’t really thinking of

moving. The thing that appealed to me most about O&M was its reel. It

was a lot better than I had imagined.’

He continued: ‘Both Beth and I are involved in the APG but I think it

was winning the gold at the APG awards that brought me to the attention

of Mike Walsh. He was a juror.’

Teasdale, who began work at O&M last week, also takes a seat on the

agency’s board.


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