Ogilvy and Mather has raided Bartle Bogle Hegarty to find someone to
head its planning department.
Mike Teasdale joins O&M as planning director and will work on the
agency’s Lucozade, Duracell and Eagle Star business. His new role is not
a direct replacement, but arises from the departure of Julian Saunders,
who has moved to another WPP company, Lansdown Conquest.
Teasdale won a gold last year at the Account Planning Group’s Creative
Planning Awards for his paper on the New Covent Garden Soup Company.
He worked on accounts including NatWest, Irn-Bru, Babycham and W. H.
Smith while at BBH.
Beth Barry, O&M’s executive planning director, said she had been
stalking Teasdale for some time. ‘I’ve known Mike for about four years
and during that time I have been increasingly impressed by him. He’s an
incredibly good planner and will be a massive asset to our clients’
business. I’ve whispered in his ear a number of times and I guess I just
wore him down in the end.’
Teasdale, who was with BBH for five years and was previously with
Cogent, said: ‘I was very happy at BBH and wasn’t really thinking of
moving. The thing that appealed to me most about O&M was its reel. It
was a lot better than I had imagined.’
He continued: ‘Both Beth and I are involved in the APG but I think it
was winning the gold at the APG awards that brought me to the attention
of Mike Walsh. He was a juror.’
Teasdale, who began work at O&M last week, also takes a seat on the