NEWS: BBH reveals debut Irish work for Murphy’s

Bartle Bogle Hegarty unveils its debut Irish work for Murphy’s Irish Stout at the end of this week, with a black-and-white ad directed by the Brothers Quay.

Bartle Bogle Hegarty unveils its debut Irish work for Murphy’s Irish

Stout at the end of this week, with a black-and-white ad directed by the

Brothers Quay.



The campaign, BBH’s first work specifically for Ireland since the agency

landed the pounds 2 million account last July, embraces TV, cinema and

radio, and will run until December.



The work features a band of Japanese warriors rampaging across the Irish

countryside in search of Murphy’s Irish Stout. They storm into a quiet

pub, taking the non-plussed locals by surprise, and line up at the bar

demanding, in unison, a Murphy’s.



The bottles are lined up on the bar and the warriors down them swiftly,

highlighting the fact that Murphy’s Irish Stout does not need to be

poured slowly, like most other stouts.



The campaign consists of one 60-second and one 40-second ad, with

several five-second blipverts. The endline on all the work is:

‘Murphy’s. Stout. Instantly.’



Adam Scholes art directed the campaign, while Hugh Todd was the

copywriter. The work marks the UK commercials debut of the Brothers

Quay, who are well known for puppet animation. The duo work through

Academy.



Media planning was handled by Motive, while the buying was co-ordinated

locally by All Ireland Media, based in Dublin.