Bartle Bogle Hegarty unveils its debut Irish work for Murphy’s Irish
Stout at the end of this week, with a black-and-white ad directed by the
The campaign, BBH’s first work specifically for Ireland since the agency
landed the pounds 2 million account last July, embraces TV, cinema and
radio, and will run until December.
The work features a band of Japanese warriors rampaging across the Irish
countryside in search of Murphy’s Irish Stout. They storm into a quiet
pub, taking the non-plussed locals by surprise, and line up at the bar
demanding, in unison, a Murphy’s.
The bottles are lined up on the bar and the warriors down them swiftly,
highlighting the fact that Murphy’s Irish Stout does not need to be
poured slowly, like most other stouts.
The campaign consists of one 60-second and one 40-second ad, with
several five-second blipverts. The endline on all the work is:
‘Murphy’s. Stout. Instantly.’
Adam Scholes art directed the campaign, while Hugh Todd was the
copywriter. The work marks the UK commercials debut of the Brothers
Quay, who are well known for puppet animation. The duo work through
Media planning was handled by Motive, while the buying was co-ordinated
locally by All Ireland Media, based in Dublin.