Matthew Clark Taunton has slashed its media roster by centralising its
multi-million pound planning and buying business into BBJ Media
The move was sparked by Matthew Clark’s pounds 275 million takeover of
Taunton Cider in November.
Zenith Media handled brands such as K Cider, Babycham, Gaymers Olde
English and Country Manor, while TMD Carat was the incumbent on Stones
Ginger Wine and Old England Sherry. Miller Genuine Draft remains
BBJ already handled the media business for Diamond White and Dry
Blackthorn, worth about pounds 2 million. The client has indicated that
it will be spending more on its brands in 1996.
Mike Ader, the marketing director at Matthew Clark, said: ‘My philosophy
is to have single agencies that are external partners and experts in
BBJ’s managing director, Jerry Buhlmann, said: ‘Matthew Clark has shown
a real commitment in supporting its brands and we are looking forward to
helping it achieve its goals.’
The media rethink comes in the same week that Grey Advertising picked up
the pooled creative assignment across the portfolio of brands, kicking
Rainey Kelly Campbell Roalfe, Bartle Bogle Hegarty, Butterfield Day
Devito Hockney and GGT off the roster.