NEWS: BDH joins Government ad roster by winning Going for Green account

The Manchester-based agency, BDH, has joined the Government’s advertising roster for the first time by winning the Central Office of Information’s ‘Going for Green’ account.

The Manchester-based agency, BDH, has joined the Government’s

advertising roster for the first time by winning the Central Office of

Information’s ‘Going for Green’ account.



Going for Green, an initiative announced earlier this year by John

Gummer, the Environment Secretary, aims to encourage more environment

consciousness in the country by getting groups and individuals to change

their lifestyles.



BDH beat McCann-Erickson Manchester and J. Walter Thompson Manchester

for the account, which should amount to more than pounds 1 million once

company sponsorship has kicked in.



Manchester-based shops pitched for the account because Going for Green

is based in Manchester, as is the chairman of its co-ordination

committee, Professor Graham Ashworth.



Al Dickman, creative director of BDH, explained that the Going for Green

relaunch was designed to harness the sentiments of ordinary people.

‘This is all about people power. Individuals might feel powerless

against big groups, but if they start to go green together, we can all

make a real difference,’ he said.



A national press campaign will break early next year, aiming to

establish Going for Green, and its BDH-designed logo, as the umbrella

for a number of green initiatives. This will include drives to use less

water, recycle cans and share cars more often.



‘We aim to launch Going for Green in a consumer-friendly way and give it

a real personality,’ Dickman explained.



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