NEWS: Bean’s new agency scoops debut task for cable giant Bell

Bell Cablemedia has appointed the start-up agency, Bean Andrews Norways Cramphorn, to the pounds 12 million through-the-line task of overhauling its brand and masterminding all communications for the Canadian-owned cable group.

Bell Cablemedia has appointed the start-up agency, Bean Andrews Norways

Cramphorn, to the pounds 12 million through-the-line task of overhauling

its brand and masterminding all communications for the Canadian-owned

cable group.



Traditional advertising is expected to account for about pounds 2

million of the total. All aspects of communications, from brand

development through to sales techniques will come under scrutiny,

including a possible name change to Oneline.



Bell, which is Britain’s third-largest cable company, is anxious to rid

itself of the negative image all cable companies acquired during their

installation phase, when they were associated with digging up roads.



Robert Bean, a co-founder of BANC, said Bell was the perfect win, and

would allow the agency to help interpret the brand: ‘The client will

always be the custodian of the brand, our function is to be the

custodians of brand expression.’



Earlier this year, Davies Little Cowley was appointed to create a

campaign for Bell. But BANC will be responsible for all communications,

although Davies Little has been kept for some projects.



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