NEWS: Bean starts agency with built-in design offer to advertisers

Two of the founders of Bean MC, the creative independent that split last month, have relaunched as a new brand development and communications company, Bean Andrews Norways Cramphorn.

Two of the founders of Bean MC, the creative independent that split last

month, have relaunched as a new brand development and communications

company, Bean Andrews Norways Cramphorn.



The new agency unites the marketing and managerial experience of Robert

Bean and Mark Cramphorn from Bean MC, with Graeme Norways, who art

directed Young and Rubicam’s acclaimed ‘Carl in New York’ ad for

Pirelli.



The fourth member of the quartet is the design expert, Jim Andrews, a

founder of the design consultancy, Basten Greenhill Andrews, who is

fundamental to the positioning of the new company, according to the co-

founder, Robert Bean.



‘We are building in design from scratch. What sets us apart will be

baked in, not bolted on to, the company,’ Bean said.



BANC will specialise in the overhaul of clients’ businesses, from

advertising and logos to communications and even interior design.



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