NEWS: Best to woo ministers as new AA chairman

James Best, the chairman of BMP DDB, is to take over the chairmanship of the Advertising Association from Winston Fletcher, the chairman of Bozell UK, who has held the AA post for more than four years.

James Best, the chairman of BMP DDB, is to take over the chairmanship of

the Advertising Association from Winston Fletcher, the chairman of

Bozell UK, who has held the AA post for more than four years.



The new chairman will have to prepare for the likelihood of a change of

government next year, and must establish the AA’s case with a new set of

ministers, whether or not Labour wins the election.



Fletcher warned: ‘Self-regulation in advertising will forever be an

issue, and will continue to come under threat from the European Union.’



The outgoing chairman recently moved from his position as chairman of

Delaney Fletcher Bozell, to become chairman of the Bozell holding

company. The change has put him at a distance from the day-to-day

advertising issues.



Fletcher decided it was an appropriate time to step down. Among his

achievements over the last four years, he cites the AA’s successful

defence of self-regulation, especially in food advertising, its fiscal

stability and an internal restructuring.



‘It is a good thing for the new chairman to be in place before the

election,’ Fletcher said. ‘James has all the requisite qualities of an

outstanding chairman and has the clout necessary to do the job.’



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