NEWS: BFCS hires new talent to broaden its appeal to shops

BFCS, one of London’s longest-standing commercials production companies, is looking to revitalise its offer by hiring new talent.

BFCS, one of London’s longest-standing commercials production companies,

is looking to revitalise its offer by hiring new talent.

The move follows the appointment of Peter Harrison as the company’s new

managing director in December, after the sudden departure of the former

managing director, Ann Pugsley (Campaign, 1 December 1995).

Harrison, the former head of TV at Ogilvy and Mather, kicked off the

search for new blood last month when he hired Tim Berriman from the

facilities giant, Molinaire Films, as a senior producer.

Berriman, who worked as a television producer at Saatchi and Saatchi for

two years, began his career at Palace Films in 1989, and went on to

Brilliant Pictures and Challenge.

Now two other new directors, Cathrine Ellis and Keith Rogerson, have

been appointed at BFCS.

Ellis, 31, worked as an art director at Collett Dickenson Pearce and

McCann-Erickson between 1984 and 1991. She went on to work at EBS

Productions, and then in 1993 she left to study film at New York

University. Her credits include pop promos for bands such as the Cowboy

Junkies and documentaries for CBS TV.

Rogerson, 35, joins BCFS from Hungry Eye, where he has worked since it

was set up last year. Rogerson previously worked through Limelight. He

is best known for his MTV idents and for commercials for British Knights

and Coca-Cola.

Harrison commented: ‘We are committed to developing new faces alongside

our blue-chip directors. I hope it will prove to be a two-way learning


BFCS is owned by Michael Seresin, who recently directed campaigns for De

Beers, Renault and Heineken, and Derek Coutts, who shot most of the

recent Gold Blend, Oxo and Woolwich ads.

When Harrison was appointed, he was given the task of ‘taking the

company in a new direction’ and raising the profile of its directors

other than the long-established Coutts and Seresin.

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