Bhs, the high-street retailer, has been talking to a number of media
companies with a view to reviewing its pounds 5 million media planning
and buying business.
Bhs’s marketing director, Lisa Riley, has already had conversations with
a number of media companies. However, Riley is understood to have said
that she will not be drawing up a media pitch-list until the creative
account has been sorted out.
Bhs is now seeing pitches for its creative work, currently handled by
Howell Henry Chaldecott Lury. HHCL - which was responsible for the Bhs
‘It’s happening’ ad campaign - is pitching against one other agency for
the creative account, and once a decision has been reached, media will
be next to come under the spotlight.
The media planning for Bhs is currently handled by Michaelides and
Bednash, the HHCL-affiliated creative media agency.
All of Bhs’s media buying is handled through M&B’s buying agency of
record, The Media Business.
Both media companies are contracted to the business through HHCL.
However, the possibility of them retaining the media business, even if
HHCL loses the creative account, has not been ruled out.
A decision on the creative account is expected within the next few
weeks. Sources suggest that Bates Dorland is the mystery agency
presenting for the business against HHCL, but this week, Dorlands, which
handles the advertising for Kingfisher’s Woolworth’s chain, firmly
denied it was pitching.
Bhs is thought to be conducting a detailed inspection of its marketing
and advertising budgets following a shake-up in its marketing department
Riley took over the Bhs marketing director role last November from
Helena Packshaw, who was given an internal consultancy role within Bhs’s
parent group, Storehouse.
Riley was unavailable to comment on the media review plans.