NEWS: Bhs in talks over pounds 5m media rejig

Bhs, the high-street retailer, has been talking to a number of media companies with a view to reviewing its pounds 5 million media planning and buying business.

Bhs, the high-street retailer, has been talking to a number of media

companies with a view to reviewing its pounds 5 million media planning

and buying business.



Bhs’s marketing director, Lisa Riley, has already had conversations with

a number of media companies. However, Riley is understood to have said

that she will not be drawing up a media pitch-list until the creative

account has been sorted out.



Bhs is now seeing pitches for its creative work, currently handled by

Howell Henry Chaldecott Lury. HHCL - which was responsible for the Bhs

‘It’s happening’ ad campaign - is pitching against one other agency for

the creative account, and once a decision has been reached, media will

be next to come under the spotlight.



The media planning for Bhs is currently handled by Michaelides and

Bednash, the HHCL-affiliated creative media agency.



All of Bhs’s media buying is handled through M&B’s buying agency of

record, The Media Business.



Both media companies are contracted to the business through HHCL.



However, the possibility of them retaining the media business, even if

HHCL loses the creative account, has not been ruled out.



A decision on the creative account is expected within the next few

weeks. Sources suggest that Bates Dorland is the mystery agency

presenting for the business against HHCL, but this week, Dorlands, which

handles the advertising for Kingfisher’s Woolworth’s chain, firmly

denied it was pitching.



Bhs is thought to be conducting a detailed inspection of its marketing

and advertising budgets following a shake-up in its marketing department

last year.



Riley took over the Bhs marketing director role last November from

Helena Packshaw, who was given an internal consultancy role within Bhs’s

parent group, Storehouse.



Riley was unavailable to comment on the media review plans.



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