NEWS: Billy Connolly to front British Gas credit card

The tussle to secure Billy Connolly as the frontman for a major advertising campaign has been won by Simons Palmer Clemmow Johnson.

The tussle to secure Billy Connolly as the frontman for a major

advertising campaign has been won by Simons Palmer Clemmow Johnson.



The agency has secured the Scottish comedian to star in the pounds 30

million launch work for Goldfish, the new credit card from British Gas

and HFC Bank. The budget covers an 18-month long campaign.



Connolly recently turned down a contract to replace Bob Hoskins in BT’s

‘it’s good to talk’ campaign, and NatWest Bank is also known to have

coveted him as a spokesman.



This week, Connolly is revealed as the frontman for Goldfish with a

blockbuster launch commercial directed by John Lloyd through Limelight.

The ‘Big Yin’ plays a wise man with the answer to life’s major

questions, including: ‘How can I get money off my gas bill?’



The commercial’s Icelandic setting lends it an epic feel, while Connolly

is portrayed as a legendary figure with piercing blue eyes. Humour in

the film comes from the mock-serious juxtaposition between the mythic

setting and the prosaic message of the advertising.



The ads were written by Ros Sinclair and art directed by Sean Thompson.



Paul Simons, the agency’s chairman, said: ‘This is a mass-market, anti-

elitist launch, and the image of a goldfish is warm, friendly and

associated with the home. It is also a symbol of wealth and prosperity

in the East.’



The selling point of Goldfish is that it makes useful offers - such as

money off the gas bill - rather than asking customers to save up points

for a gift.



Gold Brand Developments, the holding company for the brand, is hoping to

secure further deals offering money off other home essentials such as

supermarket shopping and telephone bills. It is also expected to expand

its products across the financial services market.



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