NEWS: Blackcurrant Tango knocks Levi’s off top spot as favourite teenage ad

The controversial Blackcurrant Tango film through Howell Henry Chaldecott Lury has ousted Levi’s as the most popular commercial among schoolchildren.

The controversial Blackcurrant Tango film through Howell Henry

Chaldecott Lury has ousted Levi’s as the most popular commercial among

schoolchildren.



The ad was voted three times as popular as any other ad, with 47 per

cent of 13- to 16-years-old naming it as their favourite.



This was just one of the findings from Media 2000, an ongoing research

project set up in May 1995 to track the habits of two groups of 200

London schoolchildren (Campaign, 5 April).



The study also showed that as far as consumption of media goes,

virtually all teenage girls claim to read magazines, with 80 per cent

buying them.



Sugar magazine has increased its readership by 21 per cent among this

age group, while the figure for Bliss has jumped 58 per cent since May

1995.



However, the most popular magazine six months ago, Just 17, has fallen

to number three in the ranking, with readership among teenage girls

declining from 85 per cent to 40 per cent.



Boys read either football magazines (39 per cent ) or the Sun or Daily

Mirror (62 per cent). However, 17 per cent of older boys aged 15 and 16

claim to read FHM and 7 per cent read Loaded.



The objective of Media 2000 is to track continually the change in tastes

and attitudes of one particular group as it ages against the attitudes

of one age group over the same period.



Penetration of satellite has risen steadily over the five reports of the

two groups, but boys’ households are more likely to subscribe (44 per

cent) than girls’ (36 per cent).



Friends has emerged as the most popular TV programme for both sexes,

overtaking the X-Files and EastEnders.



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