NEWS: Blink TV targets the young in big-screen concert deal

A new advertising medium will be launched in September in the form of a network of giant video screens at large concert venues across the country.

A new advertising medium will be launched in September in the form of a

network of giant video screens at large concert venues across the

country.



The screens will play a 30-minute mix of lifestyle TV and music videos

interspersed with ads to audiences before the appearance of headline

bands.



The company behind the project, Blink TV, plans to install permanent

large screens and video projectors at five city arenas, although

contracts have only been signed with three so far: Wembley Arena and

Sheffield Arena, and Birmingham’s NEC.



Blink TV is approaching advertisers that are looking to target the

elusive 18- to 34-year-old market. Advertisers will be allocated six

minutes - in two three-minute breaks - of each 30 minutes of

programming.



Barry Llewellyn, the joint managing director of Blink TV, commented:

‘The programming will be very flexible as audiences vary so much. It is

fair to say that these venues will attract the giants of pop and rock

and so generally attract a Generation X-type audience.’



Once the network is up and running, Blink TV plans to expand the concept

to sports arenas.



Paul Streeter, arena director at Wembley, said: ‘It is important that

the live industry continues to be the market leader for out-of-home

entertainment and Blink TV will be a major contributor to this.’



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