BMP DDB’s debut work for Vodafone breaks this week, with the first two
TV commercials in a pounds 20 million advertising investment by the
mobile phone company this year.
The new ads feature Kyle MacLachlan, the star of Twin Peaks and Blue
Velvet, as an earnest investigator charged with solving mysterious cases
In the first commercial, set in the Welsh Valleys, MacLachlan and his
assistant visit a sheep farm to investigate a woman who claims to be ‘in
touch with people on the other side’. It turns out that by ‘the other
side’ she means people in the next valley.
The French Alps provide the setting for the second execution, when the
team investigates unexplained sightings of creatures that avoid the
public and can become aggressive when confronted.
They think they have found a man who dedicates his life to spotting the
abominable snowman, but instead stumble across a member of the
paparazzi, who keeps track of celebrities across 37 countries with the
help of the Vodafone recall function.
In both commercials, the investigators are so impressed by the mystery
of Vodafone that they fail to spot the vital clues they are looking for.
A Yeti footprint goes unnoticed, as does a seance in a darkened Welsh
The ads, which use the endline, ‘The Vodafone network - you are not
alone’, were written by Dean Webb and art directed by Stuart Buckley at
BMP, and directed by Ian MacKenzie through Union Commercials.
BMP won Vodafone’s main branding account at the beginning of the year
(Campaign, 19 January). Leopard, the incumbent, was retained to work on
the rest of the Vodafone business.
Terry Barwick, the director of corporate affairs at Vodafone, commented:
‘We were keen to produce a long-term branding drive, with a sustainable
idea, emphasising the additional benefits ofÿ20using Vodafone, and we are
delighted that Kyle MacLachlan is starring in the new campaign.’
Media for the new push is also being handled by BMP.