NEWS: BMP poaches WCRS Carling Black Label writer to join Gatley

BMP DDB has lured the former Carling Black Label copywriter, Mark Cooper, from WCRS to partner its head of art, Pete Gatley. He will take up the position of senior copywriter.

BMP DDB has lured the former Carling Black Label copywriter, Mark

Cooper, from WCRS to partner its head of art, Pete Gatley. He will take

up the position of senior copywriter.



Cooper, 33, is probably best known for his work on the Carling lager

brand, including the acclaimed ‘Dambusters’ spot, which was part of the

campaign that won a D&AD silver for the WCRS creative team in 1990.

During his second spell at the agency, Cooper also had a hand in the ad

featuring an Englishman on holiday, ingenuously beating the Germans to a

place by the pool.



Additional credits include the BMW 7 series ad which is included in this

year’s D&AD book. More recently, he won a Creative Circle gold for the

BMW ‘drawing pins’ ad.



At BMP, Cooper will work on a range of clients, including Barclaycard

and the Labour Party.



He first joined WCRS in 1988 after a three-month stint as a student at

the then Boase Massimi Pollitt. He left two years later to join Lowe

Howard-Spink, where he won a British Television Advertising Award for

his Weetabix work. When he was made redundant in 1990, Cooper joined BMP

Business for a year, followed by brief spells at Collett Dickenson

Pearce and Butterfield Day Devito Hockney.



He re-joined WCRS at the end of 1992, but his partner, Gary Horner, left

earlier this year to take up a position at DDB Sydney. Gatley said:

‘I’ve known Mark for a long time and, to be honest, I signed him to keep

me busy and do some work. He’ll be working on everything.’