NEWS: Bowman dies after five-year fight with myeloid leukaemia,

Arnold Bowman, the chairman and executive creative director of WCRS Healthcare advertising, died peacefully on Sunday 9 June after a five- year struggle against chronic myeloid leukaemia.

Arnold Bowman, the chairman and executive creative director of WCRS

Healthcare advertising, died peacefully on Sunday 9 June after a five-

year struggle against chronic myeloid leukaemia.



The agency’s chief executive, Mark Goldstone, said: ‘Arnold was one of

the real characters of British advertising, and will be truly missed

by all his friends and colleagues.’



Bowman’s career in advertising began in the early 60s at Media Four, one

of the first creative direct marketing agencies in the UK. In 1967, the

company became the Bowman Harris Partnership, which later became part of

Royds Advertising.



After Royds, Bowman had spells at a number of leading advertising

agencies. In 1984 he joined the General Advertising Company of London,

where he continued to develop his focus on healthcare.



WCRS Healthcare was set up with Mark Goldstone, also from General

Advertising, in September 1989.



During his long career in advertising, Bowman became adept at most

disciplines. He began as an account handler, then turned his hand to

strategy and planning, but moved into copywriting at the larger

agencies, and has also been involved in new business.



Bowman’s funeral was held on 12 June in Brighton.