NEWS: Brasserie shows Metz spot

HHCL Brasserie, the broadcast-only subsidiary of Howell Henry Chaldecott Lury, has unveiled its first work for Metz, a new premium-packaged, schnapps-based spirit from Martini.

HHCL Brasserie, the broadcast-only subsidiary of Howell Henry Chaldecott

Lury, has unveiled its first work for Metz, a new premium-packaged,

schnapps-based spirit from Martini.



HHCL Brasserie was appointed to handle the Metz launch in March as a

direct result of Howell Henry’s work for the main Martini brand.



The first of three 20-second executions opens with a scene showing an

isolated hut on a snow-covered mountain. The camera moves into the hut,

where a man, who is wearing a red balaclava, sits at a table holding a

bottle of Metz.



The camera then reveals a group of shifty looking characters, as the

mystery man says: ‘This is Metz. It’s now in the UK - 5.4 per cent. It

has pure filtered schnapps in it.’ The endline reads: ‘Why does the Man

in the Mask drink Metz? For light relief.’



The campaign, which will be supported by a pounds 2 million media spend,

rolls out on ITV and Channel 4 from 11 July.



The ad was created and directed by Dave Shelton and Liz Whiston. Media

planning was by Michaelides and Bednash, with media buying through

Universal McCann.



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