NEWS: Brave Films makes beauty ad bid with Hollywood director

Brave Films has taken on its first new director since it launched a year ago with the signing of Alek Keshishian, the director of the feature length documentary, In Bed with Madonna.

Brave Films has taken on its first new director since it launched a year

ago with the signing of Alek Keshishian, the director of the feature

length documentary, In Bed with Madonna.



The founding partners of Brave, Michelle Stapleton and Emily Bliss, plan

to sell their new signing primarily as a director for beauty and perfume

commercials.



Keshishian has in the past directed a commercial for Coca-Cola, ‘always

after midnight,’ which was aired in France. He also directed a Hollywood

film called With Honors last year.



The director studied at the Sorbonne in Paris, Harvard University and

the New York University film school. Within a year of graduation he was

represented by the Creative Artists Agency.



Keshishian joins a roster of three directors at Brave. His stablemates

are Alex Winter, Howard Greenhalgh and Lucy Blakstad.



Stapleton stressed, however, that Brave will remain a small company. She

said: ‘Each of our directors has an individual style.’



Brave Films, which has backing from the long-established Rose Hackney

Barber, was started in January 1995.



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