NEWS BRIEFS

Omnicom is to launch a second global media network to run alongside its existing operation OMD. The network, to be called PhD, will be led by New PHD and will include the US agencies Advanswers and Creative Media, as well as the Canadian outfit HYPN.

Omnicom is to launch a second global media network to run alongside

its existing operation OMD. The network, to be called PhD, will be led

by New PHD and will include the US agencies Advanswers and Creative

Media, as well as the Canadian outfit HYPN.





BMP OMD is to cut its brand ties with its sister creative agency BMP DDB

by dropping the BMP from its name. From now on, the media shop will be

known as OMD UK. It will take a more prominent role in Omnicom’s OMD

global media network. OMD UK will incorporate OMD UK International and

OMD Europe. Omnicom’s third UK media agency, Manning Gottlieb Media,

will remain independent, although it will work closely with the OMD

network.





FtYourMoney.com, the Financial Times’ personal finance website, rolled

out its first national TV campaign this week. The campaign is intended

to motivate customers to take control of their finances by pointing out

how simple it can be. Media was bought by Motive Communications, which

has planned a top-and-tail ad break strategy.





Regional Independent Newspapers, part of the RIM group, and Tindle

Newspapers have agreed to jointly own Fleetwood Weekly News and its

sister title Thornton, Cleveleys and Poulton Weekly News. The papers

will be run through a new company called Fleetwood Media, which will

have three directors from RIN and three from Tindle. The new operating

company will be based in Fleetwood.





Optimedia International has become the first company to subscribe to the

Nielsen/Netratings internet measurement service on a global basis. The

system provides up-to-the minute audience information on websites and

banner advertising. The data is collected from a panel of internet users

in each country, using software that monitors the sites they visit and

the banners they are served.





BBJ Media Services has scooped the planning and buying business for

Moneygator.com, JP Morgan’s online financial information and services

provider. BBJ won the account following a two-way pitch against New PHD.

Moneygator is the seventh dotcom BBJ has won this year.





Media Directories International has sold its media business magazine

Business 21 to Haymarket Publishing for an undisclosed sum. It is

thought that Haymarket will close the magazine - even though it has only

published two issues - and fold it into Internet Business.





Guardian Unlimited has announced the launch of its tenth website. Money

Unlimited is aims to provide clear and simple advice on personal

finance. The site offers help on topics such as getting out of debt,

buying a home, planning for retirement, investing in the stock market

and starting a business.





AIM Publications is launching an annual wedding magazine for capital

dwellers. London Wedding will be a 400-page glossy directory of wedding

services, containing listings of more than 1,500 retailers, including

florists, photographers, caterers and couturiers. The first edition of

London Wedding will hit the newsstands in April with a cover price of

pounds 4.95 and a print run of 32,000.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).